When we founded Course Creators we did it with a single mission statement for our students in mind, recraft and present education in a way that our business clients and their professionals would “Get It, Use It and Become More Successful Because of It. We have know for quite sometime now that conveying information is not the same thing as conveying knowledge and that much knowledge is not implemented or acted upon. In their book The Knowing-Doing Gap, Stanford professors, Jeffrey Pfeffer and Robert Sutton document how the inability to implement knowledge has severely limited and hurt specific businesses. They also demonstrate through concrete real world examples how smart companies turn knowledge into action.

There is no doubt that we are living in an age where information is abundant and freely transferable. Previous business models which relied on the competitive edge of having access to proprietary information and which based market differentiation on the holding and dissemination of information have been eroded. There are fewer and smaller differences between what firms, companies and professionals know. As we travel the country creating and presenting for various entities across a broad geographic spectrum we can confirm the observations of Pfeffer and Sutton that increasingly business professionals are falling into one of two groups. The first group locked in the past, staring at obstacles, generating more and more information and the second group which acts on the information and repeatedly is exclaiming, ” Done, did it, next!”

This book will give you lots of justification and examples of why we all need to be implementing strategies and approaches which focus on, foster and encourage action. We think this book contains many ideas and concepts which easily translate into the world of adult education. The present world of business simply demands that we more education from more a knowledge based type of endeavor to more of a practical world of teaching and implementing skill sets that drive professionals forward. Whatever business or profession you are in, The Knowing Doing Gap will make you look at your business differently and help you identify factors that are key to a culture of action and necessary ingredients to success.