Many of you may recognize the author, Stephen C. Lundin, as the bestselling coauthor of “FISH” which provided amazing insights for boosting morale and productivity in the workplace. Dr. Lundin is back with a new international bestseller entitled, Cats – The Nine Lives of Innovation. Building on the principle that companies don’t innovate, people do, the book dissects the process of innovation. If you have ever wondered why some people keep having all of the great ideas while others struggle this book has the answers.

Though doubts, fears and distractions are the primary killers of innovation, Dr. Lundin has identified 9 key characteristics of CATS. CATS are the innovative voices and forces that drive business forward. Those characteristics as outlined by Lundin are:

1. CATS create an innovation friendly environment

2. CATS are always prepared

3. CATS know that innovation isn’t normal

4. CATS welcome physical provocation.

5. CATS enjoy social provocation

6. CATS promote intellectual provocation

7. CATS say, “How Fascinating!”

8. CATS fail early and fail well

9. CAT wranglers understand natural energy.

You’ll learn how to use and apply these principles to take fundamental steps on a personal innovation journey and you’ll learn alot about your business as well. Definitely worth the read.

Stephen C. Lundin is a writer and filmmaker with a background in business management and education. His bestselling book FISH! has appeared continuously on the Wall Street Journal and Business Week bestseller lists and has been published in 34 languages.