Course Creators wants to know what is your sentence. Will you share with Course Creators the sentence you created after reading  Dan Pink’s book, “Drive?”

One of the hallmarks that I have come to appreciate most about Dan’s writing is that every book might as well be subtitled, “Everything You Thought You Knew About This Topic is Wrong.” Drive is the surprising truth and what motivates us. Dan will challenge everything you thought you knew about motivating your clients, your employees and yourself. There are so many authors and writers who believe that the changes which are occurring in the business world are all due to economic conditions and or technology. Dan instead digs much deeper to  unveil the fundamental shifts that we are experiencing in society. The first chapter is entitled, The Rise and Fall of Motivation 2.0. and sets the stage for a recurrent theme throughout the book and that is that business must begin doing what science already knows.

We lack the business models and theoretical constructs to understand a lot of the changes that are occurring, but Dan will provide you with the foundation  for a whole new mindset regarding the way we try to motivate others. You’ll find out why….

Author Dan Pink Even Surprises Himself!

• Offering something for FREE actually increases its value
• Paying volunteers will destroy a project
• People really engage in activities and what sustains their interest
• Managers and supervisors must recraft their roles or perish

The most unusual part of Dan’s book are the last 100 pages which offer a practical Toolkit to reinvent your company, office or group. It is chock full of ideas, references and improvement strategies which will provide you with the tools you need to really “Drive”. We think that without Dan Pink’s insight you and your business will be missing a key piece for the future of success.

The book is available at Amazon.Com or you can visit Dan’s website.

You can listen to Dan at the TED Conference sharing his Drive insights.

Dan Pink is the author of A Whole New Mind, a long running New York Times bestseller that has been translated into 20 languages. He is a regular contributor to the Harvard Business Review and Wired and lectures across the country. Dan invites you to email him at dhp@danpink.com