Does a Tweet Have Merit?

Okay, so Twitter allows me to run a virtual stream of messages and have real time exchanges with the people that I have added into my Twitter account.

Sometimes the strings are tough to decipher because the people I am following are also following and responding to different streams of conversation that I have. The content posted is limited to short text messages devoid of graphics, photos and videos. Most of the people in my account have abbreviated names so that it’s difficult to tell who they really are without further investigation.

So here at Course Creators we are always interested in the practical application of technology to growing a business. Can anyone clearly delineate how you are using Twitter for business applications or business building techniques.

What is the benefit beyond a social chatroom?