QR (Quick Response) Codes are rapidly becoming all the rage and we get asked questions about them all of the time. The use of QR codes by real estate agents is being discussed lots of places in articles like one entitled “More Real Estate Agents Using QR Codes to Share Information,” recently published in the Southwest Missourian. A QR Code is a type of matrix barcode or two dimensional code designed to be read by smartphones (such as a Droid or iPhone). The codes consist of black modules arranged in a square pattern on a white background. They are simply an easy way to direct an end user to a specific URL (website location) more easily. Previously, for example in the world of real estate, we would have just put our website (Go to www.BuyAHouse) on a FOR SALE sign. Today we have the ability to put a QR code on the sign and when smart phone users scan the image they can be directly to that site automatically. Because the QR code can take the user to any URL that exists on the internet, we could have chosen to redirect the user to just the listing, a virtual tour, a YouTube video or additional homes for sale (any specific page or URL). A video has even been created regarding how to creatively use QR codes. Here is what we need to know:

1. You can generate a QR code for FREE. Use Google’s URL Shortener. On this site for those with a FREE Google account, you simply cut and paste the URL that you would like the QR code to be linked to. The Google tool will generate a shortened URL and if you click on “Details” it wil provide you with a QR code to that site. Simply copy and paste the QR code into any printed material.

2.The other benefit of utilizing a QR code is that it can be tracked. For example, you can return to Google’s URL Shortener site where you created the code and bey clicking on “Details” you will know how many times and on what dates your QR code was scanned by someone. Free sites like Google’s URL Shortener will track the number of scans, but it will not capture the user’s contact information.

3. In order to have a QR code which when scanned captures the user’s information (such as their email or phone number you will have to choose a proprietary system that enables you to do that. Like most free QR codes, Google’s system does not include that feature. If you would like to know more about what those types of services are and how they work, one of the most successful ones is found at ReadMyRear.Com.

4. To use your smartphone to scan a QR code you will have to download an application for your phone that reads these codes. Which one will work for you will depend on the type of phone that you have. Search the code reader for your phone and download the application.

QR codes are being used in a lot of creative and interesting ways. It will benefit all of us to know more about them and the ways people are using them to create more busines.