“Glimmer” has found its place as one of the most influential books I have ever read. I now believe that the subtitle “How design can transform your life, and maybe even the world” isn’t overreaching at all. Warren Berger will make you think about everything you do in a whole new light. Contained in the book is a whole new way of looking at the way we do things, from getting through the day, to selling products and services, to interacting with our clients. I wrote so many notes and margins on the sides and blank spaces in this book that it will take me a lifetime to implement and that’s sort of Berger’s point.

Business today needs massive shifts in the way we do things. This book will help you:

• Understand the importance of design and its underlying principles
• Design everything you do through the eyes of consumers and end users
• Refuel creativity and innovation
• Overcome barriers and create breakthroughs in your thinking
• Redesign you, your business and your life

I cannot recommend this book highly enough. Stuffed full of amazing insights, ideas and concepts. We need this to get to the next level.

You can find outt even more about Warren Berger and his thinking by visiting his site.

There is also a Glimmer Site which applies all of this thinking to selling, advertising, the marketing of various products and services.

Glimmer will help you understand that we do not live in an age of information overload, we live in an age of data overload. Raw data is what we are swamped with. For that data to rise to the level of information – for it to be informative – it must be organized, simplified, clarified and well, in a word, designed.