There is no doubt that the real estate world is changing, but let’s face it, real estate has never been constant. One of the enduring truths of our industry is that things are always in a state of change. The most successful real estate professionals understand that succeeding in real estate requires mastering the process of change. More importantly our careers depend on both recognizing market shifts and then reinventing our services and our practices to capitalize on those shifting trends.

Gary Keller’s Shift captures this essence of the heart estate in an easy to understand manner and delivers the material in practical useful scripts that will help you gain market share. It has been a long time since I have read a book with such amazing insight into the operation of real estate markets and what we need to be doing to succeed in them.

Some of the great information that you will gain from reading Shift is:

• How to Develop the Right Mindset in Shifting Markets
• Seller Pricing Strategies to Always Be Priced Ahead of the Market
• How to Engage in Successful Internet Lead Conversion
• Mastery of the Market of the Moment
• How to Create Urgency to Overcome Buyer Reluctance

This book is stuffed full of the information we all should know. I believe the subtitle of the book probably conveys all you need to know “It’s NOT About the Market…It’s About What You Do!”

Find out what you should be doing and put Shift on your summer reading list.