Sep
28
2009
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1

Using Social Media In Your Business – Tucson, Arizona – Monday, September 28, 2009

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Today you cannot afford to be without the power of social media. It is literally transforming the ways in which we do business, how we interact with our  clients and customers and the manner in which we grow our business. Join us for this FREE one hour introduction to the world of social media .

Title Security Agency of Arizona

6390 E. Tanque Verde, Tucson, Arizona

10:00 AM to 11:00 AM – Monday, September 28, 2009

Please reserve a seat. Seating is limited. To reserve a seat call Course Creators at (520) 360-0280!

Sep
25
2009
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0

WebBiz – Tucson, Arizona – Friday, September 25, 2009

WebBizCome and learn how to create your own webpage and blog in a day. You can maximize the power of internet resources, upload links and photos. Know how to use new and innovative tools like Google docs, alerts and calendars to fully realize your potential, minimize your time and maximize your income.

Title Security Agency @ Country Inns & Suites

7411 N. Oracle Road,  Tucson, Arizona

9:00 AM to 4:00 PM – Friday, September 25, 2009

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Sep
13
2009
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0

Outliers “The Story of Success” By Malcolm Gladwell

outliers1I have always been a huge fan of Malcolm Gladwell. His previous works Blink and the Tipping Point provide some of the the most insightful and revolutionary ideas surrounding the business world during the past decade. Outliers challenges fundamental notions of success and the book is premised on the supposition that success is the product of circumstances and opportunity. The assertion is that these factors may have more to do with success than our traditional notions of hard work, intelligence, ambition and passion. Try as I might with an open mind I could never quite buy into the book’s most basic conclusions.

Gladwell credits “lucky breaks” “good fortune” “timing” “birthplace” and “cultural advantages” to the success of Bill Gates, the law firm of Skadden and Arps and Canadian hockey players. There is no doubt that many factors influence a person’s success and we would be naive to believe that anyone ever accomplished success on their own. But for every success story that Gladwell pairs up with these peripheral facts, there are thousands of others with the same factors who did not succeed. Did these things create opportunities? Certainly!

But here is the point that I believe Gladwell misses throughout the work. Successful people find and make opportunities and it is their passion and their untiring willingness to devote themselves wholly to their mission that sets them apart. What may appear as opportunities that were unfairly bestowed upon them I think would be better characterized as opportunities that they sought out. When Gladwell speaks of the internet giants who were “given” free computer time access and just happen to be fortunate, we fail to realize that these people would have doggedly pursued an outlet for their endeavors until they secured it in one way or another. That is what made them successful, not what looks like unfair advantage and opportunity.

I can’t think of any better example than Gladwell’s own family which he talks about in the last chapter. When he said that his great grandmother went out and was fortunate enough to be given the opportunities. I think the most important words are that she “went out!” That is the hallmark of success and opportunities come to those who with passion and undaunted vigilance seek them out.

There is plenty here to digest and to get you thinking, from the educational research done by Karl Alexander which explains the impact that summer vacations have on education to the Hofstedt Dimensions which add insight into plane crashes, Gladwell does what he always does so well and that is make you think. I would say the book is well worth the read, even if you disagree with the importance that Gladwell places on ancillary “outsider” influences on success.

Malcolm Gladwell is the author of the #1 International Bestsellers, The Tipping Point and Blink. He is a staff writter for the The New Yorker and was formerly a business and science reporter at the Washington Post.

Sep
12
2009
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0

FaceBiz for Referral Tree – Tucson, Arizona – Saturday, September 12, 2009

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Come and learn how to maximize the power of Facebook! You will come away with whole new ways to increase your business and maximize your revenue using this marvelous social media tool. This course is being sponsored and taught at:

FOR Referral Tree Members

First American Title – 1880 E. River Rd. # 120 – Tucson, Arizona

9:00 AM to 4:00 PM – Saturday, September 12, 2009

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Sep
10
2009
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0

Coming to the WCR Luncheon – Tucson, Arizona – September 10, 2009

 

Take back the industrySeptember 10th We will be keynoting the WCR (Women’s Council of Realtors) Luncheon with the message all about “Taking Back The Industry”.   It is time to see the trends, spread the word, get excited and get our clients excited!!  We will take back this industry from those who know not better than ourselves and change our marketplace one person at a time!!

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Sep
06
2009
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3

Copyright in the Social Media World

copyright-symbolWe live in a rapidly expanding sharing social media world. Everyday the debates rage about copyright, fair use, the public domain and the use and spread of information on the internet. It would take volumes to explore the intricacies and details of copyright law. If you are interested in the complete and full analysis of the history and evolution of copyright law try the complete treatise assembled by Robert Gorman and Kenneth Gemmill, Professors Emerti at the Pennsylvania School of Law. One of the country’s leading experts on copyright issues is MIT Professor, Keith Winstein, and he has created an eight hour video lecture which you can view on YouTube. You will also find Professor Winstein among my Facebook friends, or better yet, make him one of yours. The purpose of this post is to eliminate some of the most common myths and create a basic understanding of the principles and rules that surround copyright issues.

Let’s start with some basic facts that lie at the heart of the debate and dispel some of the most common myths. These are not my opinions. They are just the harsh realities of current copyright issues.

1.The internet is a worldwide international system, yet there is no uniform  international copyright law. Those of you who reference copyright infringement are usually referring to a U.S. system that does not apply to everything on the internet.

2. Under U.S. law a copyright can only be claimed in regard to “a permanently fixed original work.” You cannot copyright ideas, titles, names, procedures or processes. For a better understanding of what can and cannot be copyrighted, a full fairly understandable explanation is provided on the website of the U.S. Copyright office.

3. Simply citing a source or attributing credit does not eliminate copyright issues.

4. Copyright automatically attaches to your created works. Contrary to popular public opinion and discussion you no longer need to:

  • Print or include the little symbol © in the work
  • Register anything with the U.S. Copyright office

People do these things to make their later claim of copyright easier to prove in a court of law, but these things are not legally required to claim a copyright infringement.

5. There are no copyright police. It is up to the original creator of the work to pursue their claim of copyright infringement. That is a process which is expensive, time consuming and tedious. Most people will simply not find it economically viable to pursue a copyright infringement claim and even having done so will find it difficult to attach any substantial claim for provable economic damages.

6.The “public domain” is very narrow. Just because you put your photos, video, or blog post up on the internet did not make it part of the public domain. The public domain is primarily that body of general knowledge, references, public information and items where copyright protection has expired (since it used to be granted for a specific period of time). You should understand that what is the public domain is a continual source of debate. Witness the State of Oregon which claims copyright over it’s state statutes and has filed claims against people who reference the public laws (You see, the state legislature of Oregon wants you to buy the Code of laws from them) Yes, it is true, watch the video.

7. Companies have developed policies, not legal determinations. What the heck does that mean? Sites like YouTube and WordPress do not review every item posted to see if it has a copyright violation. They have policies where if a complaint is made they will simply remove the item. They do not try and analye whether it is or isn’t, they just remove it.

8. There are items which are exempted from copyright claims. Information disseminated for the purposes of education, not used in a commercial nature, portions and excerpts of “permanently affixed original works”, parody and news broadcasts are all items which do not affect the potential market value of the entire work by the author and fall under the “Fair Use” Doctrine”.  The Fair Use doctrine isn’t an idea, it’s a specific portion of the United States Code. Ninth Circuit, U.S.District Judge Pregerson has written some of the most recent and clarifying opinions, particularly in cases involving copyright and the internet.

It is from all of the above references, statutes and analysis that you will come to the following conclusions on copyright and social media.

1. Everyone owns everything they create which is a permanently affixed original work. They don’t need copyright registration, symbols or proof of previous publication.

2. However, (there is always a huge however when lawyers write) Copyright was created to protect commercial profitability and marketability of original authors. You can’t destroy or interfere with someone’s ability to make money from selling their original “permanently affixed original work.”

3. Most people disseminating information in the social media venues are not in the business of creating commercial “permanently affixed works”  When you posted your photos or videos to the internet or published a blog post, yes they are your property, no they did not become part of the “public domain” no, you probably don’t have a copyright infringement because someone’s later use of those did not affect your commercial profitably or marketability of the item. You might object to this, but it falls under the statutory “fair use doctrine” which was created to encourage the dissemination of information and ideas. However, (ah, that delightful word again) using the images of commercial entities that are creating photos for commercial purposes, such as professional photographers, Corbis and the like would be a violation and these entities take additional steps to protect their works using watermarks and the like.

4. Therefore, particularly in courses, classes and blog posts, where the primary goal is education you can use portions of music, videos, photos and other items. Here is an example. The Eagles own their music. It is copyrighted whether they have done anything to protect it or not. But your use of a portion of it did not affect “the commercial marketability and profitability of the original author. Now take the Eagles music, sell the downloads, republish their CD’s and you have a different matter entirely. Judge Pregerson would say, your use of a portion of it, particularly for education or parody, didn’t interfere with their ability to sell their albums, in fact you may have just increased their marketability. This does not mean that sites like YouTube may disable the video under their policies and it does not mean that what you have done violates copyright law.

5. Another good example would be Disney. Yes, Disney owns the movie Cinderella. They make commercial revenue off of leasing the movie and selling DVD’s. If you take the entire “permanently affixed original work” and sell Cinderella DVD’s expect a cease and desist order. But using the Cinderella image or a clip from the movie does not adversely affect Disney’s ability to commercially profit from the sale of their work. That’s fair use.

Don’t take my word for all of this. Professor Eric Fadden of Bucknell University’s Media Education Foundation produced for the Federal Trade Commission an educational video on copyright and fair use, entitled “A Fair(y) Tale Use. Understand that this is the training video for what we can and cannot do. Without permission, authorization or the consent of Disney, the video uses Disney music, video clips and characters to make clear what is possible under the fair use doctrine. Enjoy!

Leonard C. Elder, DREI, J.D., graduated from Capital University Law School and is the author of law journal articles, national educational articles and the recipient of the John J. Getgey Memorial Award for academic excellence and professional achievement in the field of law.

Sep
03
2009
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1

Arizona Real Estate – A Professional’s Guide to Law & Practice – By K. Michelle Lind, Esq.

MLindBookThose of you who have been in our courses know that we read a lot of material and make the best recommendations to you regarding resources that will help and assist you. Through 20,000 hours of live classroom education and over a decade of teaching real estate classes there has been only one book that we have been saying is a “MUST OWN” for every real estate professional – Michelle Lind’s “Arizona Real Estate, A Professional’s Guide to Law & Practice.”

As all of us should know, Michelle Lind acts as General Counsel for the Arizona Association of Realtors in Phoenix. Nearly every form that you use in your real estate practice Michelle Lind had a hand in creating. Her days are filled with providing advice and insight into risk management issues and legal questions for brokers and agents throughout the state.

You can now have Michelle Lind’s wisdom and guidance at your fingertips. This book is full of practical everyday information you need to know. We guarantee that no matter what level you may be at in your real estate practice you will find information in this book that you didn’t know, but should. At the end of each chapter Michelle provides great practice tips. They alone would be  worth the price. Do yourself and your practice a favor, you’ll be glad you have this book.

K Michelle Lind is General Counsel for the Arizona Association of REALTORS®

Sep
01
2009
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0

Unveiling the NAR Conference & Expo 2009 – San Diego

Len & Theresa have been requested to present at the 2009 NAR Conference and Expo in San Diego.

Their presentation was a hit last year and this year they will be revisiting ‘Statistics To Success”an analysis of how to use the Home Buyers and
Home Sellers Profiles to increase your business. We look forward to helping you Chart a Winning Course in San Diego.

Aug
31
2009
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0

Cats – The Nine Lives of Innovation – Stephen C. Lundin, Ph.D.

CATS-TheNineLivesofInnovationMany of you may recognize the author, Stephen C. Lundin, as the bestselling coauthor of “FISH” which provided amazing insights for boosting morale and productivity in the workplace. Dr. Lundin is back with a new international bestseller entitled, Cats – The Nine Lives of Innovation. Building on the principle that companies don’t innovate, people do, the book dissects the process of innovation. If you have ever wondered why some people keep having all of the great ideas while others struggle this book has the answers.

Though doubts, fears and distractions are the primary killers of innovation, Dr. Lundin has identified 9 key characteristics of CATS. CATS are the innovative voices and forces that drive business forward. Those characteristics as outlined by Lundin are:

1. CATS create an innovation friendly environment

2. CATS are always prepared

3. CATS know that innovation isn’t normal

4. CATS welcome physical provocation.

5. CATS enjoy social provocation

6. CATS promote intellectual provocation

7. CATS say, “How Fascinating!”

8. CATS fail early and fail well

9. CAT wranglers understand natural energy.

You’ll learn how to use and apply these principles to take fundamental steps on a personal innovation journey and you’ll learn alot about your business as well. Definitely worth the read.

Stephen C. Lundin is a writer and filmmaker with a background in business management and education. His bestselling book FISH! has appeared continuously on the Wall Street Journal and Business Week bestseller lists and has been published in 34 languages.

Aug
29
2009
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0

Course Creators to Appear In Inside Tucson Business!

Tucson BusinessSam Williams, a columnist with Inside Tucson Business, will be interviewing the owners of Course Creators, Len Elder and Theresa Barnabei, regarding Tips & Techniques for Selling. Len and Theresa are recognized as national speakers and trainers in the areas of business and professional development. They have amassed over 20,000 hours of live classroom instruction and speak at conferences and events across the country, including the upcoming National Association of Realtors Conference and Expo in San Diego. Their insights into what it takes to sell in the business world today can help you grow and expand your business. Look for the article from this interview in an upcoming issue of Inside Tucson Business.

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