Oct
16
2009
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0

Winning Strategies for 2010 – Roanoke, Virginia – Friday, October 16, 2009

Acquisition TitleCourse Creators CEO and national speaker, Theresa Barnabei, will be presenting a two hour seminar entitled “Winning Strategies for 2010” in Roanoke, Virginia in collaboration with Acquisition Title.

Theresa will be helping real estate professionals in the Virginia area establish a whole new mindset that will enhance their success in the coming year including coverage of the following topics:

  • Gettting a head start on organizing your business
  • Keeping your head in the right marketplace
  • Staying head and shoulders above the competition
  • Heading in the right social media direction

On the Road in RoanokeThis fast paced cutting edge presentation will be at the Holiday Inn, Roanoke-Tanglewood, Route 419 and 1581, 4468 Starkey Road, SW from 2:00 – 4:00.

To reserve your space today, contact Acquisition Title at (540) 989-0884.

Sep
30
2009
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0

Does Social Media Work in Real Estate – Tucson, Arizona – Wednesday, September 30, 2009

Getting What You Want Personally & Professionally

Getting What You Want Personally & Professionally

Course Creators will be presenting “Does Social Media Work in Real Estate” at the September CRS breakfast at the Tucson Association of Realtors. Everyday we are asked to explain what the evolving world of social media means to real estate professionals. We will share that information with you and give you insights into what you need to be doing now to grow your business!

The CRS September Breakfast

Tucson Association of Realtors

Wednesday, September 30, 2009

8:30 AM

Sep
28
2009
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0

Course Creators Honored With ADRE Partnership

ADRE_SealCourse Creators has been selected by Commissioner Judy Lowe and the Arizona Department of Real Estate as the education provider to assist with the kickoff and orientation training for ADRE’s new Classroom Monitoring Program. In an effort to raise the bar and delivery of real estate education throughout the State of Arizona, ADRE has implemented a program to put more monitors in classroom’s to insure a higher quality of education.

ADRE has selected throughout the state a number of monitors who will be charged with the mission of attending various education classes and returning to the Department feedback on the quality of the education and whether or not the courses are meeting ADRE education standards. Hats off to our real estate Commissioner Judy Lowe for this increased commitment to our licensees.

The first orientation for the monitoring program will be held on October 20th at the ADRE offices in Phoenix. Course Creators is honored to have been chosen by the Department to assist in the roll out and training for this program. Welcome to a whole new era of real estate education in Arizona.

Sep
28
2009
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1

Using Social Media In Your Business – Tucson, Arizona – Monday, September 28, 2009

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Today you cannot afford to be without the power of social media. It is literally transforming the ways in which we do business, how we interact with our  clients and customers and the manner in which we grow our business. Join us for this FREE one hour introduction to the world of social media .

Title Security Agency of Arizona

6390 E. Tanque Verde, Tucson, Arizona

10:00 AM to 11:00 AM – Monday, September 28, 2009

Please reserve a seat. Seating is limited. To reserve a seat call Course Creators at (520) 360-0280!

Sep
25
2009
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0

WebBiz – Tucson, Arizona – Friday, September 25, 2009

WebBizCome and learn how to create your own webpage and blog in a day. You can maximize the power of internet resources, upload links and photos. Know how to use new and innovative tools like Google docs, alerts and calendars to fully realize your potential, minimize your time and maximize your income.

Title Security Agency @ Country Inns & Suites

7411 N. Oracle Road,  Tucson, Arizona

9:00 AM to 4:00 PM – Friday, September 25, 2009

Register NowBook An Event

Learn More

Sep
13
2009
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0

Outliers “The Story of Success” By Malcolm Gladwell

outliers1I have always been a huge fan of Malcolm Gladwell. His previous works Blink and the Tipping Point provide some of the the most insightful and revolutionary ideas surrounding the business world during the past decade. Outliers challenges fundamental notions of success and the book is premised on the supposition that success is the product of circumstances and opportunity. The assertion is that these factors may have more to do with success than our traditional notions of hard work, intelligence, ambition and passion. Try as I might with an open mind I could never quite buy into the book’s most basic conclusions.

Gladwell credits “lucky breaks” “good fortune” “timing” “birthplace” and “cultural advantages” to the success of Bill Gates, the law firm of Skadden and Arps and Canadian hockey players. There is no doubt that many factors influence a person’s success and we would be naive to believe that anyone ever accomplished success on their own. But for every success story that Gladwell pairs up with these peripheral facts, there are thousands of others with the same factors who did not succeed. Did these things create opportunities? Certainly!

But here is the point that I believe Gladwell misses throughout the work. Successful people find and make opportunities and it is their passion and their untiring willingness to devote themselves wholly to their mission that sets them apart. What may appear as opportunities that were unfairly bestowed upon them I think would be better characterized as opportunities that they sought out. When Gladwell speaks of the internet giants who were “given” free computer time access and just happen to be fortunate, we fail to realize that these people would have doggedly pursued an outlet for their endeavors until they secured it in one way or another. That is what made them successful, not what looks like unfair advantage and opportunity.

I can’t think of any better example than Gladwell’s own family which he talks about in the last chapter. When he said that his great grandmother went out and was fortunate enough to be given the opportunities. I think the most important words are that she “went out!” That is the hallmark of success and opportunities come to those who with passion and undaunted vigilance seek them out.

There is plenty here to digest and to get you thinking, from the educational research done by Karl Alexander which explains the impact that summer vacations have on education to the Hofstedt Dimensions which add insight into plane crashes, Gladwell does what he always does so well and that is make you think. I would say the book is well worth the read, even if you disagree with the importance that Gladwell places on ancillary “outsider” influences on success.

Malcolm Gladwell is the author of the #1 International Bestsellers, The Tipping Point and Blink. He is a staff writter for the The New Yorker and was formerly a business and science reporter at the Washington Post.

Sep
12
2009
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0

FaceBiz for Referral Tree – Tucson, Arizona – Saturday, September 12, 2009

Click Here to Learn More

Come and learn how to maximize the power of Facebook! You will come away with whole new ways to increase your business and maximize your revenue using this marvelous social media tool. This course is being sponsored and taught at:

FOR Referral Tree Members

First American Title – 1880 E. River Rd. # 120 – Tucson, Arizona

9:00 AM to 4:00 PM – Saturday, September 12, 2009

Register NowBook An Event

Learn More

Sep
10
2009
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0

Coming to the WCR Luncheon – Tucson, Arizona – September 10, 2009

 

Take back the industrySeptember 10th We will be keynoting the WCR (Women’s Council of Realtors) Luncheon with the message all about “Taking Back The Industry”.   It is time to see the trends, spread the word, get excited and get our clients excited!!  We will take back this industry from those who know not better than ourselves and change our marketplace one person at a time!!

About Course CreatorsBook An Event

 

Sep
08
2009
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7

Join Course Creators on the Deal Maker Show

Deal Maker Blog

Wednesday September 9th from 5:00 to 6:00 Theresa Barnabei and Len Elder will be live

with Chuck Corriere of the Deal Maker Show on Jolt Radio, 1330 AM. We will be discussing

how social media is transforming the world of business today. You can post your comments here

prior to the show and we will address them or tune in live and blog along with us during the

show. We welcome your comments and input. Just click on “comment” below to join the discussion!

Sep
06
2009
Comments
3

Copyright in the Social Media World

copyright-symbolWe live in a rapidly expanding sharing social media world. Everyday the debates rage about copyright, fair use, the public domain and the use and spread of information on the internet. It would take volumes to explore the intricacies and details of copyright law. If you are interested in the complete and full analysis of the history and evolution of copyright law try the complete treatise assembled by Robert Gorman and Kenneth Gemmill, Professors Emerti at the Pennsylvania School of Law. One of the country’s leading experts on copyright issues is MIT Professor, Keith Winstein, and he has created an eight hour video lecture which you can view on YouTube. You will also find Professor Winstein among my Facebook friends, or better yet, make him one of yours. The purpose of this post is to eliminate some of the most common myths and create a basic understanding of the principles and rules that surround copyright issues.

Let’s start with some basic facts that lie at the heart of the debate and dispel some of the most common myths. These are not my opinions. They are just the harsh realities of current copyright issues.

1.The internet is a worldwide international system, yet there is no uniform  international copyright law. Those of you who reference copyright infringement are usually referring to a U.S. system that does not apply to everything on the internet.

2. Under U.S. law a copyright can only be claimed in regard to “a permanently fixed original work.” You cannot copyright ideas, titles, names, procedures or processes. For a better understanding of what can and cannot be copyrighted, a full fairly understandable explanation is provided on the website of the U.S. Copyright office.

3. Simply citing a source or attributing credit does not eliminate copyright issues.

4. Copyright automatically attaches to your created works. Contrary to popular public opinion and discussion you no longer need to:

  • Print or include the little symbol © in the work
  • Register anything with the U.S. Copyright office

People do these things to make their later claim of copyright easier to prove in a court of law, but these things are not legally required to claim a copyright infringement.

5. There are no copyright police. It is up to the original creator of the work to pursue their claim of copyright infringement. That is a process which is expensive, time consuming and tedious. Most people will simply not find it economically viable to pursue a copyright infringement claim and even having done so will find it difficult to attach any substantial claim for provable economic damages.

6.The “public domain” is very narrow. Just because you put your photos, video, or blog post up on the internet did not make it part of the public domain. The public domain is primarily that body of general knowledge, references, public information and items where copyright protection has expired (since it used to be granted for a specific period of time). You should understand that what is the public domain is a continual source of debate. Witness the State of Oregon which claims copyright over it’s state statutes and has filed claims against people who reference the public laws (You see, the state legislature of Oregon wants you to buy the Code of laws from them) Yes, it is true, watch the video.

7. Companies have developed policies, not legal determinations. What the heck does that mean? Sites like YouTube and WordPress do not review every item posted to see if it has a copyright violation. They have policies where if a complaint is made they will simply remove the item. They do not try and analye whether it is or isn’t, they just remove it.

8. There are items which are exempted from copyright claims. Information disseminated for the purposes of education, not used in a commercial nature, portions and excerpts of “permanently affixed original works”, parody and news broadcasts are all items which do not affect the potential market value of the entire work by the author and fall under the “Fair Use” Doctrine”.  The Fair Use doctrine isn’t an idea, it’s a specific portion of the United States Code. Ninth Circuit, U.S.District Judge Pregerson has written some of the most recent and clarifying opinions, particularly in cases involving copyright and the internet.

It is from all of the above references, statutes and analysis that you will come to the following conclusions on copyright and social media.

1. Everyone owns everything they create which is a permanently affixed original work. They don’t need copyright registration, symbols or proof of previous publication.

2. However, (there is always a huge however when lawyers write) Copyright was created to protect commercial profitability and marketability of original authors. You can’t destroy or interfere with someone’s ability to make money from selling their original “permanently affixed original work.”

3. Most people disseminating information in the social media venues are not in the business of creating commercial “permanently affixed works”  When you posted your photos or videos to the internet or published a blog post, yes they are your property, no they did not become part of the “public domain” no, you probably don’t have a copyright infringement because someone’s later use of those did not affect your commercial profitably or marketability of the item. You might object to this, but it falls under the statutory “fair use doctrine” which was created to encourage the dissemination of information and ideas. However, (ah, that delightful word again) using the images of commercial entities that are creating photos for commercial purposes, such as professional photographers, Corbis and the like would be a violation and these entities take additional steps to protect their works using watermarks and the like.

4. Therefore, particularly in courses, classes and blog posts, where the primary goal is education you can use portions of music, videos, photos and other items. Here is an example. The Eagles own their music. It is copyrighted whether they have done anything to protect it or not. But your use of a portion of it did not affect “the commercial marketability and profitability of the original author. Now take the Eagles music, sell the downloads, republish their CD’s and you have a different matter entirely. Judge Pregerson would say, your use of a portion of it, particularly for education or parody, didn’t interfere with their ability to sell their albums, in fact you may have just increased their marketability. This does not mean that sites like YouTube may disable the video under their policies and it does not mean that what you have done violates copyright law.

5. Another good example would be Disney. Yes, Disney owns the movie Cinderella. They make commercial revenue off of leasing the movie and selling DVD’s. If you take the entire “permanently affixed original work” and sell Cinderella DVD’s expect a cease and desist order. But using the Cinderella image or a clip from the movie does not adversely affect Disney’s ability to commercially profit from the sale of their work. That’s fair use.

Don’t take my word for all of this. Professor Eric Fadden of Bucknell University’s Media Education Foundation produced for the Federal Trade Commission an educational video on copyright and fair use, entitled “A Fair(y) Tale Use. Understand that this is the training video for what we can and cannot do. Without permission, authorization or the consent of Disney, the video uses Disney music, video clips and characters to make clear what is possible under the fair use doctrine. Enjoy!

Leonard C. Elder, DREI, J.D., graduated from Capital University Law School and is the author of law journal articles, national educational articles and the recipient of the John J. Getgey Memorial Award for academic excellence and professional achievement in the field of law.

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