The Elisa Lamar Social Media Story
At a recent presentation of InstaTekkie, Course Creators two day social media certification course we taught for Beverly-Hanks agents in Asheville, North Carolina, we highlighted the online presence of Beverly-Hanks agent, Elisa Lamar. We pointed to her as an example in class because she had a very prominent presence on social media sites such as Zillow and had over $4 million dollars of listings displayed on the site. Her properties came to the top of the list when we searched “homes for sale” in Asheville. As a single agent she was controlling 40% of the first ten properties buyers found when they searched for homes in the Asheville area.
At Course Creators we often do this type of in depth research in markets where we teach this class so that we can help agents understand where they currently stand in social media in relationship to their peers and competition. We applauded Elisa’s efforts. Recognized the job she had done, even told her company’s owner that he should send her a note commending her efforts. Elisa was not in our class. Turns out she had a number of client appointments (Go figure!)
You can see the work Elisa has been doing and view her Zillow profile by clicking on her picture to the left!
Now for Rest of the Story
Elisa heard about our comments in class, and we had an opportunity to talk with her the next day. Here is a short transcript of our conversation:
Elisa “I’m sorry I could not be there, but I was busy working with clients.”
Course Creators “Well, you should know we were recognizing your efforts on sites such as Zillow and showing your fellow REALTORS® how they could get more business doing what you did!”
She proceeded to tell us that she attributed her presence and success with Zillow to our Social Media Keynote presentation that we did a few months before and to the training CD that we gave here for being a volunteer in our class!!
Elisa, our hat is off to you for being one of the students who Got IT! Used IT! and Became more successful because of IT! Thank you for verifying and validating all that we do and teach! We wish you continued success on your use of Zillow as you take your real estate business to the next level.


Course Creators cutting edge “hands-on” social media certification course makes it fun, exciting and easy to learn the technology that will bring you more clients, more business and move you to the next level. This two day “bring your laptop and click along with us” format will have you accomplishing more in two days than you ever thought possible.
In today’s high tech world of real estate agents should know that consumers are consistently using databases on the internet to find properties in places other than traditional MLS systems. Here are a few of the top sites being used by consumers, the link to them and a few facts you should know in regard to exploring these sites. They can be utilized by listing agents as a value added service and used by buyer representatives as an additional channels to find your buyers the home of their dreams. Just click on the name of the site to connect.
ZILLOW


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